This paper presents the results of a study which investigated the impact of cognitive styles on perceptual multimedia quality. More specifically, we examine the different preferences demonstrated by verbalizers and imagers when viewing multimedia content presented with different Quality of Service (QoS) levels pertaining to frame rates and color depth. Recognizing multimedia’s infotainment duality, we used the Quality of Perception (QoP) metric to characterize perceived quality. Results showed that in terms of low and high dynamisms clips, the frame rate at which multimedia content is displayed influences the levels of information assimilated by Imagers. Whilst black and white presentations are shown to be beneficial for both Biomodals and Imagers in order to experience enhanced levels of information assimilation, Imagers were shown to enjoy presentations in full 24-bit colour.
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